Based in New York City, Joel Feder was one of the first true fashion photographers, placing his work in newspapers and theater magazines. In her book Prodigal Days (1934), Evelyn Nesbit wrote:
“In those days the Sunday World and the Sunday American had just started to publish fashion pages picturing the latest hats, gowns, shoes, stockings, sports frocks, as worn by living models. These photographs were made by a man named Joel Feder at a photographic studio on West Twenty-third Street. He paid five dollars and sometimes ten for a sitting; five dollars for a morning or an afternoon, and twice that for a whole day’s posing.”
If I had to guess, I’d say the photo above is from Margaret Mixter’s Health and Beauty Hints (1910), illustrated with photos by Feder.