“Cigarette pictures” from the album, Aus Wald und Flor: Pflanzen unserer Heimat (Forests and Fields: Our Native Plants) (1937) by Walter Nöldner, published by the “Cigaretten Bilderdienst” (Cigarette Picture Service) in Altona, Germany.
In the 1930s, instead of including trading cards/picture cards in their cigarette packets, the Reemtsma tobacco company began enclosing coupons. When enough coupons had been collected, they were sent to the “Cigaretten Bilderdienst” (Cigarette Picture Service) for a set of gummed pictures.
The albums — which could be purchased very inexpensively — were large books published with spaces for the pictures; when the pictures arrived, they could be stuck in to provide the illustrations.
Several series were in print at the same time — Reemtsma produced a total of 22 — so collectors could choose which series they wanted.
Please note: This is about trees, flowers, books and collecting, and does not imply approval of smoking or fascism.