The Black and Brown Trading Stamp Corporation was established in 1969 in Oakland, California, by former Oakland Raiders football player Art Powell, to create loyalty among shoppers in the Black community via trading stamps featuring famous Black Americans. The first, and only, icon to appear on the stamps was “Soul Brother No. 1” James Brown, who was an investor in the company along with Powell, Jeanette Tucker, Donald Warden and William Johnson. A filled book of stamps could be redeemed for $3 in merchandise; today, even a partially filled book sells for $100.
My thanks to Robert Blades, whose all encompassing knowledge of music and philately staggers the imagination.