“Cigarette pictures” from the album, Aus Wald und Flor: Pflanzen unserer Heimat (Forests and Fields: Our Native Plants) (1937) by Walter Nöldner, published by the “Cigaretten Bilderdienst” (Cigarette Picture Service) in Altona, Germany.
In the 1930s, instead of including trading cards/picture cards in their cigarette packets, the Reemtsma tobacco company began enclosing coupons. When enough coupons had been collected, they were sent to the “Cigaretten Bilderdienst” (Cigarette Picture Service) for a set of gummed pictures.
The albums — which could be purchased very inexpensively — were large books published with spaces for the pictures; when the pictures arrived, they could be stuck in to provide the illustrations.
Several series were in print at the same time — Reemtsma produced a total of 22 — so collectors could choose which series they wanted.
Please note: This is about trees, flowers, books and collecting, and does not imply approval of smoking or fascism.
“They gathered upon the sandy banks of a creek, in the blue shade of big, patchy-barked sycamores, with a dancing sky on top of everything and gold dust atwinkle over the water. Hither the napkin-covered baskets were brought from the wagons and assembled in the shade, where they appeared as an attractive little meadow of white napery, and gave both surprise and pleasure to communities of ants and to other original settlers of the neighborhood.”
— From Booth Tarkington’s Ramsey Milholland (1919)